Define Purpose

“People don’t buy what you do, they buy why you do it.“
Simon Sinek

He who has a why to live for can bear almost any how.

What is your purpose?

Every company has a purpose. Or at least, it should have a purpose. And the purpose isn’t making profit or paying out shareholder dividends. That’s just the result.

No; the purpose goes much, much deeper. A company’s purpose can be thought of as its soul or, more prosaically, its mission. It is the most compelling reason that the company does what it does, and why people - employees, customers, trade partners - want to be associated with that company.

Don’t let your business suffer

As author Simon Sinek puts it: “people don’t buy what you do, they buy why you do it.”

In broad terms, there are two common scenarios in which there are problems with the purpose. The first is that it’s been defined, but isn’t being properly lived by the company’s leaders - and therefore isn’t understood by everyone else. The second is that the purpose is vague, uninspiring, in urgent need of renewal or even non-existent. In both cases, your business will suffer.

Tapping into your company’s soul

A journey can help you discover what your company’s purpose is or should be - to tap into its soul - and then to determine how to revitalize, deepen, connect to, implement and communicate it.

We do this through intense sessions involving self-reflection, sharing, dialogue and silence. We also make sure your people are receptive to transformation; they are kept constantly on the move and never know where they’re going next. At the same time, we build a real and profound understanding of, and connection to, the purpose and the corresponding behavior it requires.

Delivering real value

Once the purpose is clear, embraced and embedded in your people you’ll be astonished how much easier it becomes to deliver real value to your customers. You’ll also be much closer to being a truly conscious & meaningful organization, in which peak performance is the norm rather than the exception.